Available for conversation Orlando, FL

Ryan
Novak

> Head of Sales Engineering · AdTech

I build the bridge between sales and engineering in programmatic advertising — where revenue meets reality, and integrations actually ship.

Get in touch → Download CV
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01 — About

A nerd who can talk to people.

I’ve spent the last decade-plus in adtech, translating between three audiences who don’t always speak the same language: sales teams chasing revenue, engineers protecting the platform, and customers who just want their campaigns to work. That translation layer is where I live.

My philosophy is simple: not only are you responsible for your life — doing the best at this moment puts you in the best place for the next moment. It applies to integrations and quarters and careers.

02 — Experience

Twenty years, mostly at the intersection of revenue and technology.

Dec 2021
— Present

Head of Sales Engineering

Sonobi / Orlando, FL

Leading Sales Engineering for a major programmatic SSP supporting enterprise publishers, agencies, and demand partners.

  • Built scalable sales engineering processes that improved deal close rates by ~50%
  • Reduced technical integration timelines from ~90 days to ~14 days
  • Serve as primary technical advisor for strategic deals supporting $100M+ in annual revenue
  • Partner across Sales, Product, Engineering, and Operations to drive platform growth
Apr 2019
— Nov 2021

Sales Engineer

BritePool / Orlando, FL

Identity resolution company with a consumer-first privacy approach.

  • Led end-to-end technical integrations for enterprise advertising clients
  • Supported high-value deal closures through technical discovery and solution design
  • Contributed to product rollout and integration efforts leading to company acquisition
Feb 2014
— Apr 2019

Director of Technical Operations

Sonobi / Orlando, FL

Advertising technology platform working with publishers, media agencies, and advertiser brands.

  • Provided strategic technical leadership for publishers and internal stakeholders
  • Designed SOPs and operational processes that improved efficiency and revenue outcomes
  • Led analytical assessments to identify and resolve platform and integration issues
Mar 2012
— Jan 2014

Director of Product & Sales

Executive Travel Link

Wholesale travel tour operator providing discount hotels to travel agencies and consumers.

Aug 2011
— Feb 2012

Lead Account Executive

PSI Marketing

Outsourced sales and client acquisition for Fortune 500 companies.

Oct 2005
— Feb 2011

Director of Product Development

Tourico Holidays

Leading global bedbank; proprietary technology distributed travel inventory to sellers worldwide.

03 — Skills

The toolkit.

Leadership & Strategy

  • Sales Engineering Leadership
  • Cross-Functional Collaboration
  • Process Design
  • Client-Facing Technical Advisory
  • Technical Presentations & Demos

AdTech Domain

  • Programmatic (SSP / DSP)
  • OpenRTB
  • CTV
  • Partner Integrations
  • Revenue Intelligence
  • Deal Diagnostics

Technical

  • API Workflows
  • Python
  • AI Tools & Workflows
  • Tableau & BI Tools
  • Data Analytics & Reporting

04 — Education & Certifications

Formal & continuing.

2002 — 2004

Computer Science

Full Sail University

B.S. — Computer programming and game design

March 2019

Digital Ad Operations

IAB (DAOC)

Industry certification for digital ad operations

September 2020

Ad Manager

Google

Google Ad Manager certification

05 — Stats

Off the clock.

A snapshot of life outside the spreadsheet.

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06 — Influences

Words that stuck.

“Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice.”
Steve Jobs Former Apple CEO
“An intelligent person hires people who are more intelligent than they are.”
Robert Kiyosaki Author

07 — Contact

Let’s talk.

Ad tech, side projects, board games, coffee — all fair game.

Email contact@ryannovak.net
Phone 321.888.1345
Location Orlando, FL
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