GAME 02 // BIDSTREAM
You’re a DSP buyer.
Bid requests land every couple of seconds. You have milliseconds to decide: bid high for the win, bid low to save budget, or pass if it smells like fraud. 60 seconds, $500 budget. Maximize ROAS.
Here’s what a bid request looks like:
REQUEST #0042
OPENRTB 2.6
espn.com
300x250
VIEWABILITY
82%
how often the ad is seen
AUDIENCE MATCH
71%
how well it fits your target
BASE CPM
$3.80
what the bid will cost
Green = good. Amber = mixed. Red flags & shady domains mean fraud — pass on those for a bonus.
1 BID HIGH
2 BID LOW
3 PASS